We decided to use background imagery for a large part of the app to maintain a social look.
Iconography was kept simple and flat. Blues and Aquas are set for the main color palette throughout.
We kept mobile functionality familiar using a standard IOS navigation bar at the bottom. Adding/editing items like Personas, Videos, Image, etc are accessible with a common CTA’s throughout.
Personas are easy to create, preview and edit. Keeping the functionality accessible, the user is not left “searching” for the actions they wish to complete. Each persona is assigned a color which is always visible throughout the application, so the user always knows which Persona they are actively in.
Connections are displayed by persona, which the user can easily switch between on Screen or by navigating to the Persona Screen. There is also an option to view connections for all personas.
While searching connections, the user can easily see which personas each connection belongs to. Connections can belong to multiple personas.
Each Persona can contain an Inbox, and the messages are separated between your connections and those who are reaching out to connect.
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